LPL Financial Recruits $200 Million Team from Blucora
LPL Financial LLC, the nation’s largest independent broker-dealer, has added Reason Financial to its broker-dealer and hybrid registered investment advisor platform.
LPL Financial LLC, the nation’s largest independent broker-dealer, has added Reason Financial to its broker-dealer and hybrid registered investment advisor platform, leveraging LPL as a custodian. The team joined from Avantax Wealth Management, part of Blucora.
Reason Financial, which is affiliated with Merit Financial Group, an existing LPL enterprise firm, serves more than $200 million in brokerage, advisory and retirement plan assets.
The San Diego-based team of financial and tax planners was founded by Steve Pollock and Sean Storck, and are assisted by five team members, including tax strategists and financial planners.
Reason Financial provides investment management, financial planning and tax preparation services for individuals and households, with a client base of mostly business owners, doctors, teachers, engineers and technical writers.
“We are driven by a desire to help people make meaningful life decisions to live life as intentionally as possible,” Pollock said.
Merit Financial Group has 16 offices and manages more than $4.1 billion in assets of which $2.5 billion are advisory assets and $1.6 billion are brokerage assets as of June 30, 2020. Merit has eight independent advisor firms with more than 120 employees in 16 different offices.
LPL Financial provides service to approximately $762 billion in brokerage and advisory assets as of June 30, 2020. The company provides proprietary technology, clearing services, practice management programs and training, and independent research to 16,973 financial advisors.
