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Osaic Continues to Build Scale, Finishes Out 2023 Strong

Osaic Continues to Build Scale, Finishes Out 2023 Strong. Alternative investments, financial advisers, financial services, Osaic, wealth management, Lincoln Wealth

Osaic, Inc., one of the nation’s largest providers of wealth management services, announced that 2023, a year that saw the rebranding of the firm and its move to begin consolidation of seven separate wealth management firms into a single entity, has seen record recruiting and organic growth across the enterprise.

Over 12 months, Osaic recruited new financial professionals, representing approximately $22 billion in total client assets. In addition, Osaic Institutions finished its first full year as part of Osaic with the addition of 11 new bank and credit union relationships across the country. And in December 2023, as reported by The DI Wire, Osaic announced the acquisition of the Lincoln Wealth firms, with more than 1,450 advisers and the addition of another $108 billion in client assets.

“2023 was an eventful and exciting year for our firm,” said Jamie Price, Osaic’s president and chief investment officer. “Our progress has been well-received by advisers, staff, and the broader wealth management marketplace. We’ve transitioned more than half of our financial professionals into Osaic and expanded our addressable market, growing our footprint in both the institution and [registered investment adviser] spaces. Our move to a single entity enables us to better serve our financial professionals and help them grow their businesses. The appeal of our new value proposition can be seen in the record recruiting we’ve seen since the new brand was launched. We look forward to continuing our momentum in the new year and beyond.”

Bringing all seven wealth management firms together under a single brand, according to Osaic, better positions it to serve its affiliated advisers by offering them seamless access to the full breadth of capabilities, resources, and expertise that the firm’s combined scale provides.

“We’ve already seen our financial professionals benefitting from the removal of artificial barriers and the broadening of our communities,” added Price.

Osaic plans to continue the consolidation of its firms in 2024, starting with Woodbury Financial Services’ integration into Osaic in January.

Osaic Inc., is a portfolio company of Reverence Capital Partners and is one of the nation’s largest providers of wealth management solutions, supporting over 10,500 financial professionals.

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