LPL Financial LLC, the nation’s largest independent broker-dealer, has recruited SilverRock Wealth Partners, a Charlotte, North Carolina-based team with approximately $150 million in brokerage and advisory assets. They join from Spire Securities and used TD Ameritrade as their custodian.
SilverRock will align with Independent Advisor Alliance, a registered investment advisor firm with $9.2 billion of client assets, of which $5.7 billion are assets under management.
SilverRock was founded by president and CEO Derek Copeland and serves many NFL clients and other professional athletes. Copeland’s fellow financial professionals both have sports backgrounds: Chris Carpenter pitched for the Boston Red Sox and Brenton Bersin is a former Carolina Panthers wide receiver. They are joined by operations manager Lisa Oviatt and Lori Copeland, director of marketing.
“Our business is less about investment management and more about lifestyle management,” Copeland said. “Our job is to provide highly personalized and proactive financial guidance to help clients manage their income wisely and stretch out earnings over a lifetime.”
LPL Financial provides service to approximately $764 billion in brokerage and advisory assets as of December 31, 2019. The company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to 16,464 financial advisors and 700 financial institutions.