LPL Financial LLC, the nation’s largest independent broker-dealer, has added Hendrix Group Financial Services to its broker-dealer and corporate RIA platforms, which leverage LPL as custodian. The advisors serve approximately $180 million in advisory and brokerage assets, and join from Securities Service Network, part of the Advisor Group network of broker-dealers.
After 50 years as the Financial Service Center of Alabama, the Birmingham-based practice rebranded as Hendrix Group Financial Services in 2017. A family business, the team is comprised of brothers Tim Hendrix and Brad Hendrix Sr., and Brad’s son, Brad Hendrix Jr. All three are partners in the firm and financial advisors. They are joined by Brad Sr.’s daughter, office manager Lindsey Burns, and Tim and Brad Sr.’s sister, administrative assistant Sandra Bailey.
Brad Hendrix Sr. is a former NFL offensive lineman who played in Dallas and San Diego prior to launching his career as a financial advisor.
After their former broker-dealer was sold, the Hendrix team began to research options for a new partner. “We have not changed broker-dealers in 32 years, and we hope to never change again,” said Brad Hendrix Sr.
LPL Financial provides service to approximately $762 billion in brokerage and advisory assets as of June 30, 2020. The company provides proprietary technology, clearing services, practice management programs and training, and independent research to 16,973 financial advisors.