Financial adviser Blair Waller, CFP, has joined LPL Financial’s broker-dealer, registered independent adviser, and custodial platforms. He reported having served approximately $150 million in advisory, brokerage and retirement plan assets, and joins LPL from Corebridge Financial, formerly Valic, a subsidiary of AIG.
With the move, he launches Waller Creek Wealth Management, an independent financial practice based in Austin, Texas. The name of the firm is a nod to Waller Creek, a stream that runs through the University of Texas at Austi named after the first mayor of the city. Waller, who started in the financial services industry nearly a decade ago, said his goal for the new boutique practice is to cultivate and maintain close relationships with his clients to fully understand their unique financial needs and fiscal objectives.
“I have found that there can be a real fear around addressing personal finances, and my mission is to turn that fear into empowerment through education,” Waller said. “I tell clients, ‘my goal is to help educate you so you can take an active role in your financial planning process. I want you to get to a place where you can concisely explain to your friends and family how we are managing your money, what kinds of investments you have, why we chose them and how they are performing.’”
Looking to pair his client-centered philosophy with his desire to move to independence, Waller interviewed several firms before selecting LPL as the best fit for his business.
“When I started looking for a partner to launch my own independent practice, I immediately reached out to LPL because I found it hard to believe that the more than 22,000 financial advisors supported by LPL could be wrong,” Waller said.
“From my first meeting where I was shown LPL’s integrated technology and streamlined business solutions, I was incredibly impressed, and I’ve continued to be impressed ever since. I am confident that by partnering with LPL, I will spend less time performing back-office tasks and doing menial paperwork which will allow me to focus on the reason I got into this industry in the first place – my clients.”
Waller holds FINRA series 6, 7, and 65 licenses, and received his bachelor’s degree in business administration, marketing, and finance from Texas Tech University’s Rawls College of Business.
He is supported by Cara Kokel, executive assistant.
“We welcome Blair and Cara to the LPL community and are honored to support the launch of Waller Creek Wealth Management,” said Scott Posner, LPL executive vice president of business development.
“At LPL, we recognize what it takes to launch and operate a thriving business, and we are committed to investing in streamlined and integrated business solutions designed to help advisers spend more time with their clients and differentiate their practice,” Posner added.
LPL Financial Holdings Inc. serves nearly 23,000 financial advisers – including advisers at approximately 1,100 enterprises and at approximately 570 RIA firms nationwide. Headquartered in San Diego, its total advisory and brokerage assets totaled more than $1.35 trillion as of Dec. 31, 2023.