Ladenburg Thalmann Financial Services Inc. (NYSE: LTS), a publicly-traded, diversified financial services company, has launched a new enterprise-level education and training program for advisors affiliated with its five subsidiary firms: Securities America, Triad Advisors, KMS Financial Services, Investacorp and Securities Service Network.
Dubbed the Behavioral Financial Advice Training Program, the program provides education and training to help advisors better understand the psychological makeup of their clients, with a particular emphasis on developing the behavioral coaching expertise to help clients avoid making emotional decisions about finances that can lead to negative outcomes.
The training program, offered in cooperation with professional coaching and leadership consulting firm think2perform, trains advisors to help clients make better financial decisions through a rational, values-based approach; better prepare clients for unplanned life events; and understand how traditional financial practices are driven by psychology and neuroscience.
“Behavioral finance is rapidly emerging as one of the most crucial fields of expertise within our industry,” said Adam Malamed, executive vice president and chief operating officer of Ladenburg. “In this new fiduciary era, the professional growth and success of advisors will increasingly depend on their ability to develop a more robust understanding of what makes their clients tick, and our Behavioral Financial Advice Training Program positions them to accomplish exactly that.”
Advisors who successfully complete their behavioral financial advice certification exam are then authorized to use the behavioral financial advisor designation, or BFA.
In a related development, Ladenburg also announced that it will make the ‘Next Level’ business coaching program available to all subsidiaries across the Ladenburg enterprise going forward.
The program, which was developed by Securities America 10 years ago for the firm’s advisors, offers accountability coaching to help advisors increase their efficiency and profitability, while achieving a better work-life balance. The first program will be held in late April in Chicago.
Ladenburg Thalmann Financial Services is based in Miami, Florida and its five wholly-owned subsidiary firms collectively support 4,000 financial advisors across the country.