Ladenburg Thalmann Financial Services Inc. (NYSE: LTS), a publicly-traded financial services company, has invested in Newday Financial Technologies Inc., a San Francisco-based startup focused on impact investing, with a key target of millennial investors. Financial details of the transaction were not disclosed.
Newday is the second investment made by the Ladenburg Innovation Lab since its launch two years ago, following its investment in Track Technologies in July 2018.
Newday, which invests in “socially responsible and sustainable companies,” believes that millennials are more inclined to “invest with their values” than any other current generation. The company has a $5.00 account minimum, and its portfolios are focused on environmental sustainability, animal welfare and gender equality.
“Our strategic investment in Newday further advances the Ladenburg Innovation Lab’s mission of identifying the most important macro-trends that are fundamentally shifting how people think about and consume financial advice, and investing in startups that seek to address these trends,” said Adam Malamed, executive vice president and chief operating officer of Ladenburg.
Founded in 2017, Newday is an institutional asset management and has seven investment funds including the Global Sustainable Impact Portfolio, Ocean Health Investment Portfolio, Climate Action Investment Portfolio, Animal Welfare Investment Portfolio, Fresh Water Investment Portfolio, Gender Equality Investment Portfolio, and Conscious Leaders Investment Portfolio.
Newday CEO and founder Douglas Heske commented, “With Ladenburg’s support we aim to continue to be a valued partner for the next generation of investors in the coming decades as much of the accumulated wealth of the baby boomers shifts to their children and grandchildren. Ladenburg is looking to the future intersection of impact investing and financial advice, and we are excited about shaping the future of mission-driven wealth management.”
Ladenburg’s five independent advisory and brokerage firm subsidiaries include Securities America, Triad Advisors, Investacorp, KMS Financial Services and Securities Service Network (SSN).