Cetera Launches Advisor Equity Participation Program, Succession Planning Funding Program

Cetera Financial Group, the second-largest independent financial advisor network in the nation by number of advisors, will be launching two new advisor initiatives: an advisor engagement and equity participation strategy and a succession planning funding program.

Cetera’s advisor equity participation program was designed to support the alignment of interests among Cetera, its advisors and their clients, the company said. Cetera said that the program “provides advisors with ongoing upside in the development of the business as a whole, encouraging stakeholders at every level of the company and its advisors to focus on sustaining long-term growth.”

The succession planning funding program was designed to facilitate M&A transactions between independent financial advisor practices, including purchases of advisor practices not currently on the Cetera platform.

The initiatives were announced at last week’s Connect18 national conference in San Antonio, the first gathering of advisors and home office executives from across the Cetera network.

Cetera’s network of six independent broker-dealer firms includes Cetera Advisors, First Allied Securities, Brokerage Services, Cetera Advisor Networks, Cetera Financial Institutions, and Cetera Financial Specialists.

Cetera is the nation’s second-largest independent financial advisor network with nearly 8,000 advisors, as well as a retail service provider to the investment programs of banks and credit unions.

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