Cetera Financial Group, the second-largest independent financial advisor network in the nation by number of advisors, has added two new executives, Jeffrey Bottorff and Kevin Frank, to its business development team.
Bottorff, who serves as Cetera’s division manager for business development, will focus on supporting business development efforts at the Cetera network level. With more than 20 years of industry experience, he most recently served as vice president of business development for Kestra Financial, leading all business development efforts for the southern region.
Prior to Kestra, Bottorff spent 14 years at LPL Financial in a number of roles, including senior vice president of business development. Bottorff has also held a number of executive positions at Lincoln Benefit Life Company and 1st Global. He holds a bachelor’s degree in economics from Texas A&M University.
“The addition of these seasoned executives to our firm reflects our continued focus on attracting, retaining and growing financial advisors who share our vision of a profession that prioritizes the client’s best interests, day in and day out,” said Michael Murray, Cetera’s head of business development.
Frank was named senior recruiter for Cetera’s Mid-Atlantic region, which includes Indiana, Ohio, Pennsylvania and New Jersey, and will focus on identifying and attracting financial advisors from this region to the Cetera platform. With nearly 18 years of experience, he most recently served as a retirement consultant with Allianz Life Financial Services LLC and was previously a regional marketing director for Lincoln Financial Distributors.
Frank has held executive positions with AXA Distributors, Mitchell Hutchins Asset Management, and Fidelity Investments. Frank has a bachelor’s degree in management and marketing from Clemson University, and holds FINRA Series 7, 6, and 63 securities licenses.
Cetera’s network of six independent broker-dealer firms includes Cetera Advisors, First Allied Securities, Summit Brokerage Services, Cetera Advisor Networks, Cetera Financial Institutions, and Cetera Financial Specialists.
Cetera is the nation’s second-largest independent financial advisor network with nearly 8,000 advisors, as well as a retail service provider to the investment programs of banks and credit unions.