Triad Advisors, an independent advisory and brokerage firm supporting independent hybrid financial advisors and hybrid RIA firms, has successfully transitioned GCG Financial LLC to its brokerage and hybrid RIA custodial platforms. GCG Financial is an independent financial advisory firm with approximately $1.5 billion in total advisory and brokerage client assets. Triad Advisors is a wholly owned subsidiary of Ladenburg Thalmann Financial Services Inc.
Founded in 1975 and based in Deerfield, Illinois, GCG’s financial advisory operations have grown from the company’s original insurance business to providing holistic financial planning and comprehensive fee and brokerage-based wealth management services to mass affluent, high-net-worth and closely held business clients. GCG has 45 financial advisors and a nationwide client base, with a geographic focus in Illinois and Colorado. GCG also serves clients in the employee benefits and property/casualty insurance markets.
As part of this transition to Triad, GCG is also helping to launch a new enterprise named Alera Group, a national wealth management, employee benefits and risk management firm comprised of various independent firms, such as GCG, that each offer a core area of expertise so that all the member firms of Alera can collectively offer a comprehensive solution set to the employee benefits/retirement plan sponsor universe.
Nathan Stibbs, executive vice president and chief strategy officer at Triad Advisors, said, “GCG Financial’s decision to affiliate with Triad demonstrates the momentum we have developed in serving both large and mid-sized hybrid advisory firms. As hybrid firms across the spectrum of advisory business models seek to accelerate their growth while maximizing their operating flexibility, we expect to continue to experience considerable advisor recruiting and retention success going forward.”
Rick Levitz, managing partner and president of wealth management at GCG Financial, said, “The affiliation with Triad is a major component to expanding our wealth management services to Alera Group. We are thrilled with the flexibility of the hybrid RIA platform that Triad can offer and believe this will help us create a strategic advantage in retaining and attracting financial advisors to our firm. The Triad business model will enable our financial advisors to have an independent delivery system powered by tremendous technology. Ultimately, this model will allow our financial advisors to provide greater service and unbiased advice to our clients, the true beneficiary of this platform. We are excited about taking the next steps toward realizing our future growth plans and we view Triad as a key strategic partner in this journey.”
Headquartered in Atlanta, GA, Triad Advisors, Inc. is a national, independent advisory and brokerage firm as well as a multi-custodial SEC-RIA. The company provides a comprehensive platform of products, trading and technology systems, as well as customized wealth management solutions. Triad Advisors is a wholly owned subsidiary of Ladenburg Thalmann Financial Services Inc.