Sanctuary Wealth Appoints Wirehouse Vets to Senior Executive Positions

Sanctuary Wealth appointed former Wells Fargo and UBS executive Michael Goldfader as its new west coast regional managing director, and Michelle McIntyre as national business development officer. McIntyre spent more than two decades in financial services across the independent and wirehouse channels, most recently at BNY Mellon Pershing. McIntyre also served as a financial adviser as well as in home office and field leadership positions at Merrill Lynch.

Goldfader and McIntyre will report directly to Vince Fertitta, Sanctuary’s president.

“Michael and Michelle are respected industry leaders I am proud to have as colleagues,” said Fertitta. “With their decades of experience, they have been active participants in the evolving wealth management industry, and I expect their contributions to Sanctuary’s ongoing success to be significant.”

“Coming from Wells Fargo and with deep experience at UBS, Michael’s addition to Sanctuary means our senior leadership team includes decades of experience with all the major wirehouse firms. Along with Michelle’s wirehouse foundation, she brings valuable experience in the independent space, enhancing our commitment to understanding where breakaway advisers are coming from and knowing how to get them where they want to go,” Fertitta added.

As regional managing director, Goldfader is responsible for recruiting activities along the West Coast, including attracting top-producing financial advisers across multiple wirehouse firms interested in launching and rapidly growing their own independent wealth management businesses. Additionally, the 33-year veteran will coordinate with Sanctuary’s home office staff to ensure that the partner firms in his region receive the best-in-class services and hands-on support they need to thrive as entrepreneurial business owners.

Before joining Sanctuary, Goldfader was the high-net-worth private wealth leader at Wells Fargo Advisors and The Private Bank in Los Angeles and Orange County, Calif. Prior to his tenure at Wells Fargo, Michael spent 22 years at UBS most recently serving as market head in Beverly Hills, overseeing eight offices across Los Angeles County where he won the prestigious Ed Connolly Award – the highest award a UBS field leader can earn. Prior, Goldfader concurrently led offices at UBS in Orange County while providing comprehensive wealth management services to his clientele. Prior to joining UBS, he began his career at Merrill Lynch, where he spent eight years.

“I’ve been following Sanctuary for several years and have been impressed by the incredible teams they’ve attracted, their multi-custodian, open architecture platform, and the collegial and collaborative culture the leadership encourages among their advisers,” Goldfader said. “Their commitment to the success of their partner firms has been instrumental in the evolution of the industry and provides entrepreneurial advisers currently employed by larger banks and brokerage firms with a clear path toward considering independence.”

“Sanctuary’s compelling value proposition for wirehouse breakaways strikes the right balance, offering the control top producers crave without giving up the infrastructure and support they need,” he continued.

In the newly created position of national business development officer, McIntyre will work with Goldfader and the rest of the business development team to attract new breakaway partner firms and expand their addressable market more aggressively with those already independent. She will help advisers take advantage of the Sanctuary’s suite of solutions providing advisers with a comprehensive array of resources designed to surpass the depth and breadth of business growth offerings they could find anywhere else.

“I’m thrilled to be part of the future of wealth management we are building here at Sanctuary. As a multi-custodian RIA with an integrated broker-dealer, Sanctuary provides advisers with client solutions and revenue levers that those coming from banks and wirehouses are not permitted to access and that most other independent advisers either don’t have the infrastructure to incorporate or don’t have a partner who allows it,” said McIntyre.

“In my previous role, I had a unique perspective on the various ways a breakaway could establish independence, and I worked with those already independent as they tried to eliminate the distractions that got in the way of serving clients and growing their businesses,” she continued. “I see tremendous opportunity for independent advisers meeting Sanctuary’s high standards to join the network as a catalyst for their next leg of growth.”

“We continue to build out our senior leadership team with the best talent from across the industry and are excited to welcome Michael and Michelle to the firm. … It is important that we know what advisers relied on at their previous firm and that we provide them with all they need to serve their clients, free from the constraints of the traditional employee model. The experience Michael and Michelle provide is critical to these efforts,” said Adam Malamed, chief executive officer of Sanctuary Wealth.

Sanctuary Wealth supports advisers to build and own their own practices and deliver tailored service to clients. Currently, the network includes partner firms in 27 states across the country with approximately $30 billion in assets under advisement. Sanctuary Wealth includes the fully owned subsidiaries: Sanctuary Advisors LLC, an SEC-registered investment adviser; Sanctuary Securities Inc., a FINRA member broker-dealer; as well as Sanctuary Alternative Holdings, Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, and Sanctuary Global Family Office.

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