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Representing $700 Million AUM, LPL Brings on Another Five Teams from Osaic

Representing $700 Million AUM, LPL Brings on Another Five Teams from Osaic. LPL, financial services, broker-dealer, RIA, registered independent adviser, Osaic, Matheson

Seven financial advisers from five firms have joined LPL Financial’s broker-dealer, registered independent adviser, and custodial platforms. They collectively reported serving approximately $700 million in advisory, brokerage, and retirement plan assets, and join LPL from Osaic. 

Headquartered in the Minneapolis suburb of Maple Grove, the teams, who share a combined 170 years of experience, have operated independently in the same building for more than a decade. They are:

  • Michael Matheson, CFP, CRPC, CFS, CDFA; Susan Anderson, CFS; and Marie Henrichs, CFP, CFS, all of M² Financial Group;
  • Amy R. Holewa, CFP, CDFA of Holewa Financial;
  • Jeff Schuler, CFP of Schuler Financial Advisor Group;
  • Paul Lyon, CFP, CRPC; and
  • Dan Pias.

While each practice has its own focus, client base and support staff, they regularly collaborate on business and service best practices. 

“I have been watching LPL for some time now and have been consistently impressed by the company’s adviser-centric commitment and their continuous investment in technology and business solutions,” Matheson said. “When we started making a list of potential new partners to research, I made sure to include LPL. After our initial conversation, we visited LPL headquarters where we were able to meet with various teams, interact with the technology and ask questions. After that meeting, the decision to move to LPL was really a no-brainer.”

While each team plans to utilize LPL’s streamlined and integrated technology, self-clearing capabilities, and back-office support to improve their clients’ experience, Matheson says there are additional advantages to moving to LPL.

“By partnering with LPL, we can focus on the now – by providing a next-level experience for our respective clients and growing our individual practices – as well as the future,” Matheson said. “With LPL’s practice acquisition and succession programs, we can grow our businesses and set the next generation of advisers up for success. Jeff has already brought his son, Payton, into the fold and Dan recently welcomed his son, Zach, to his practice as well. I am confident that the move to LPL will help elevate each of our respective practices to the next level.”

“We welcome Michael, Susan, Marie, Amy, Jeff, Paul, Dan and their teams to the LPL community and are honored to support the continued collaboration and evolution of each of their respective firms,” said Scott Posner, LPL executive vice president of business development. “At LPL, we are committed to helping advisers visualize and develop their perfect practice by offering streamlined and integrated business solutions and personalized support to help them create an elevated experience for their clients,” he added.

LPL Financial Holdings Inc. serves nearly 23,000 financial advisers – including advisers at approximately 1,100 enterprises and at approximately 570 RIA firms nationwide. Headquartered in San Diego, its total advisory and brokerage assets totaled more than $1.35 trillion as of Dec. 31, 2023.

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