Diversify Advisor Network Expands Internal Asset Management Platform and Team
Diversify Advisor Network, an advisor-founded, advisor-led, and advisor-focused full-service independent wealth management firm, announced the continued expansion of its comprehensive in-house, fee-based asset management platform.
According to the firm, Diversify has built out an internal asset management platform and investment team, led by industry veteran David Wrigley, CFA®, the firm’s chief investment officer. Diversify stated that the platform continues to garner a greater percentage of Diversify’s $7 billion of overall assets under management, and advisor adoption of the platform has increased by 53% over the trailing six months.
“After experiencing firsthand the limitations of other investment platforms, we concluded that we could provide a superior, more robust, and more cost-effective investment platform to advisors and their clients by bringing the asset management function in-house,” said Ryan Smith, co-founder and chief executive officer of Diversify Advisor Network. He added, “Our expanded platform provides our advisors with a full line-up of best-in-class strategies.”
Wrigley added, “Diversify’s in-house offering represents a bold commitment to providing a turnkey, institutional-quality investment platform to advisors. While we’ve invested in the infrastructure and technology to build a world-class investment platform, we’ve also invested heavily in assembling an incredible asset management team.” The team has increased headcount by 125% over the last year, the firm reported.
Diversify’s platform ranges from traditional investments to alternative investments and includes passive models, various alternative investment strategies, internal and external separately managed accounts, and unified managed accounts.
“If you’re one of our advisors, we function as your in-house investment team,” said Jina Horton, vice president of business development for Diversify. “David and his team show up. They work one-on-one with advisors to support not only their existing clients, but also prospective clients.”
“Our goal is to enhance advisors’ practices with in-house investment expertise that helps them serve their clients better and scale their businesses. Leveraging this vertical integration of investment management capabilities, advisors can leave the asset management to us and get back to what they do best – building strong relationships and guiding clients toward their life goals,” said Stuart Matheson, Diversify’s chief strategy officer.
Diversify Advisor Network is a privately held, full-service independent wealth management firm. Investment advisory services are offered through investment advisor representatives of Diversify Advisory Services, LLC (DAS) and Diversify Wealth Management, LLC, (DWM). Securities offered through registered representatives of DFPG Investments, LLC, member FINRA/SIPC.
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