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CoastalOne Appoints New Chief Executive Officer

CoastalOne, a wealth management firm, announced the appointment of Kevin M. Keefe as chief executive officer.

With more than 30 years of wealth management experience, the company says Keefe will use his knowledge to develop and execute a growth strategy for CoastalOne that includes enhancing the firm’s platform, services and offerings to its affiliated financial advisors.

“As we look to build a truly differentiated experience here at CoastalOne, we knew we needed a visionary with deep industry knowledge, creativity and a proven track record to lead the firm,” said Ryan Hanks, chair of Orange Street Holdings, CoastalOne’s new owner. “I’m happy to say we’ve found that individual in Kevin. I’m convinced he is the right person at the right time to spearhead our efforts to create a broad-based, holistic wealth management platform for a select segment of accomplished independent advisors. I’m excited to welcome Kevin to CoastalOne and can’t wait to see all we will achieve together as we make the firm the destination of choice for discerning advisors and their clients.”

Established in 1989 on Cape Cod, CoastalOne has grown to more than 160 financial advisors and approximately $70 million in annual revenue. The firm says it offers strategies, solutions and products to help financial professionals serve their high-net-worth clients.

Prior to joining CoastalOne, Keefe was president and chief executive officer of Cetera subsidiary First Allied Securities, an independent broker-dealer and RIA supporting 700 affiliated financial advisors, where he “accelerated growth and led the firm through an integration into a larger network of broker-dealers.”

Prior to that, Keefe was executive vice president and chief executive officer of Corporate RIA at Advisor Group, where he provided strategic support for network-wide initiatives and was responsible for investment advisory, product, platform, retirement plan and investment research/due diligence functions for the network’s 6,000 independent financial advisors. Keefe was also a senior vice president at LPL Financial and oversaw the development, implementation and ongoing management of platforms and services at the largest independent broker-dealer in US. He served as a senior vice president at BISYS and a director of Product Development at Fidelity Investments after beginning his financial services career at Pioneer Investments.

CoastalOne, located in Wilmington, Delaware, is an independent broker-dealer and RIA platform for financial professionals. CoastalOne is comprised of Coastal Equities Inc., a FINRA registered independent broker-dealer, and Coastal Investment Advisors Inc., an SEC Registered Investment Advisor.

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