Cetera to Support $400 Million Hawaii Credit Union

Hawaii’s largest credit union, Hawaii State Federal Credit Union, is partnering with Cetera Financial Group and bringing nearly $400 million to the Cetera platform. Cetera will provide dedicated resources and support to grow the credit union’s retail investment program and enhance services and products for credit union members.

“We are proud to welcome Hawaii State Federal Credit Union to the Cetera family,” said LeAnn Rummel, president and chief executive officer of Cetera Investment Services. “Cetera is well-equipped to help financial institutions enrich their investment programs in meaningful ways and we look forward to close collaboration with the Hawaii State Federal Credit Union team. We expect to make a significant impact by providing innovative solutions and services to members and a higher level of support for Hawaii State Federal Credit Union financial professionals.”

The credit union was founded in 1936 and has more than 126,000 members.

“We are excited to begin a new chapter of our business together with an established leader in supporting financial institutions in growing their business,” said David Kimura, program manager at Hawaii State Federal Credit Union. “As we continue to provide an exceptional experience to our valued members and local community, this collaboration will empower the delivery of holistic financial planning services powered by Cetera’s industry-leading technology, resources, and support. We look forward to a very bright future for our members, our financial professionals, and our business together with Cetera.”

Cetera Financial Group serves more than 12,000 independent financial professionals and their teams, including tax professionals, banks, and credit unions in providing financial planning and wealth management services. Cetera oversees more than $475 billion in assets under administration and $190 billion in assets under management, as of Dec. 20, 2023.

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