Cetera Completes Minority Investment in $2.8 Billion Arizona OSJ

Cetera Financial Group – one of the nation’s largest networks of independently managed broker-dealers – has made a minority investment in Wilde Wealth Management Group, a Scottsdale, Ariz.-based office of supervisory jurisdiction overseeing about $2.8 billion in assets under administration.

Wilde Wealth, founded and led by chief executive officer and managing principal Trevor Wilde, has been affiliated with Cetera Advisors, one of Cetera’s in-house broker-dealer subsidiaries, since 2007. The firm said it works with 42 advisers across nine offices in the Southwestern United States. Wilde Wealth offerings include legacy planning, tax planning, and investment management services.

“Under Trevor’s leadership and vision, the Wilde Wealth team is poised for an exceedingly bright future of growth and expansion serving clients in new and innovative ways, said Jeffrey Buchheister, chief financial officer at Cetera. “Through this partnership, we look forward to even closer collaboration with Wilde Wealth in achieving shared goals and growing together to benefit the Wilde Wealth team, advisers and their clients.”

“I am thrilled about the transformative impact our enhanced partnership with Cetera will bring, propelling our growing platform to become the preferred destination for top-tier advisers and high-net-worth clients alike,” said Wilde. 

Cetera Financial Group serves more than 12,000 independent financial professionals and their teams, including tax professionals, banks, and credit unions in providing financial planning and wealth management services. Cetera oversees more than $475 billion in assets under administration and $190 billion in assets under management, as of Dec. 20, 2023.

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