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Greenwood Star Adds Veteran Wholesalers to Lead Sales Efforts for Perpetual Private Offering

By Mari Nicholson

Greenwood Star Adds Veteran Wholesalers to Lead Sales Efforts for Perpetual Private Offering

Greenwood Star Holdings has enlisted two industry veterans to advance activities for Greenwood Star Income & Growth Trust Inc. – a perpetual life private placement focused on higher quality multifamily assets in the southern region of the United States and structured specifically for registered investment advisers.

Kevin E. Greene is the newly appointed managing director of capital markets at Greenwood Star Asset Management. He was first licensed to sell securities in 1984 with Mass Mutual Life Insurance Co. and has worked in the industry for numerous firms over his 40-year career, including Dividend Capital, BlackRock, and Oppenheimer Funds. As previously reported by The DI Wire, Greene was named head of East Coast sales for Investment Grade R.E. Income Fund LP in March 2023.

Kevin E. Greene

Greene has a bachelor’s degree from Boston College.

Seth Lee serves as the director of capital markets at Greenwood Star Asset Management. As an internal wholesaler, Lee has been connecting advisers and investors with diversified investment opportunities for more than 17 years. He has served as an adviser at RBC in 2018 and a senior stockbroker at Scottrade from 2008 to 2011.

Seth Lee

Most recently, Lee was wholesale manager at Baker Tilly Capital LLC from 2023 to 2024, an associate vice president at Versity Invest from 2022 to 2023, and a director of regional sales and other roles at Resolute Capital Partners from 2019 to 2022.

“I am pleased to welcome Kevin and Seth to the Greenwood Star team. Their experience and Industry knowledge is invaluable as we enter the retail capital markets,” said Lisa Li, chief executive officer and co-founder of Greenwood Star Holdings.

Greenwood Star Holdings LLC is a vertically integrated real estate company specializing in the acquisition, management, and disposition of multifamily properties.

Founded in 2013 by Lisa Li and Dawson Lee and headquartered in Atlanta, Greenwood Star and its affiliated companies have owned and managed more than 37 multifamily properties with over 7,500 apartment units valued at over $700 million across the southern region of the United States. Also, Greenwood Star has completed 29 full-cycle multifamily transactions and owns and manages eight multifamily properties with 2,163 units valued at more than $500 million.

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