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Atria Taps Former LPL Managing Director to Lead Independent Channel

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Atria Wealth Solutions Inc., a wealth management solutions holding company, has named former LPL Financial senior executive William P. Morrissey Jr., as head of the independent channel.

This role was newly created and designed to further expand and advance the firm’s growth in the independent wealth management space, reporting directly to Doug Ketterer, chief executive officer and founding partner.

“In just five short years since our launch of Atria, our organization has achieved remarkable results that take decades for most firms in our industry to deliver,” said Ketterer. “The addition of Bill better positions us and our independent financial professional clients to realize the abundant growth opportunities that exist today while maintaining and furthering our commitment to the culture and quality of our financial professional community.”

Morrissey brings Atria decades of executive experience as a business leader and growth architect, including extensive C-suite and board governance expertise. He served in a number of senior leadership roles across LPL Financial including managing director and divisional president, business development. Prior roles at LPL encompassed recruiting, practice management and wealth management and advisory platforms.

Morrissey has previously served in a number of senior executive, board and advisory roles with wealth management and wealthtech firms, including Fidelity Investments and Merrill Lynch. He most recently served as head of wealth management at Guardian Life Insurance Company. He has also served on the board of directors of the Financial Services Institute and the Insured Retirement Institute, two leading industry associations.

“I am thrilled and humbled to join such a strong executive leadership team. Atria’s culture of innovation and execution is truly unique,” said Morrissey. “The Atria team has built a special business that is leading the evolution of the independent wealth management space.”

Morrissey received a bachelor’s degree from Boston College and holds certifications in executive leadership from both Harvard Business School and Stanford Graduate School of Business.

Atria has six broker-dealer subsidiaries: Cadaret Grant & Co. Inc., NEXT Financial Group Inc., Western International Securities Inc., SCF Securities Inc., CUSO Financial Services L.P., and Sorrento Pacific Financial LLC. Atria’s subsidiaries together support nearly 2,500 financial professionals and more than $100 billion of assets under administration.

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