SmartStop Self Storage REIT Inc., a publicly registered non-traded real estate investment trust formerly known as Strategic Storage Trust II, has hired Joe Robinson to serve as chief operations officer.
“Joe brings to the table a wealth of knowledge from many operational facets in self-storage,” said Michael McClure, chief executive officer. “He is a respected authority on revenue management, having spoken at various events and published articles on the topic. With his background and history of success, Joe will serve as a vital asset to our company.”
Prior to joining SmartStop Self Storage REIT, Robinson spent three years with Simply Self Storage as the company’s executive vice president and chief marketing officer. While there, he led all marketing, pricing, information technology and training activities.
Previously, Robinson spent six years with Extra Space Storage, ultimately serving as vice president of marketing, where he led revenue management, data analytics and the call center. He also served as director of revenue management with Extra Space Storage, leading the development of multiple industry-first, centralized pricing models for self-storage, the company said.
Robinson holds a bachelor’s degree in computer science with a business minor from Brigham Young University and an M.B.A. from Rice University.
SmartStop Self Storage REIT is a self-managed REIT that also sponsors other self-storage programs through its indirect subsidiary SmartStop REIT Advisors LLC, including Strategic Storage Trust IV Inc., a non-traded REIT.
The company has approximately $1.6 billion of real estate assets under management, including 112 properties that are directly owned and managed by SmartStop, as well as a portfolio of 29 properties in 10 where SmartStop serves as the property manager for properties owned by its sponsored programs.