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Pershing Launches Alternative Investment Center

In an effort to assist financial advisors with understanding the vast array of alternative investment solutions in the market, Pershing LLC, has launched its Alternative Investment Center (AIC).

“Education remains one of the toughest obstacles when it comes to alternative investments,” said Sandra Bolton, managing director, financial solutions at Pershing. “Our Alternative Investment Center will address the most pressing issues by helping advisors not only understand the available products, but also by providing information on the vast array of alternative investments available through Pershing and thought leadership from leading investment management experts.”

Advisors will have access to the AIC through NetX360, Pershing’s technology platform. Here they will utilize research from Morningstar and Blue Vault Partners, plus tools for comparisons and other resources such as real-time market announcements, whitepapers, and expert industry commentary.

Pershing believes that providing advisors these tools and resources in one centralized location, it will help streamline the review process.

“In an increasingly complex investment environment advisors need access to quality resources in order to focus on investor needs as they grow their business, especially as their business model shifts toward advisory,” said Bolton. “The Alternative Investment Center will provide advisors with the array of alternative investment strategies available to their clients through Pershing’s platform.”

In the AIC, advisors will have access to information on over 2,300 alternative investment products.