NorthStar Realty Securities Embraces New Technology

NorthStar Realty Securities, LLC, the broker-dealer affiliate to NorthStar Realty Finance Corp., recently announced that it has begun using Smarsh Archiving & Compliance for Salesforce1 Chatter™. Smarsh® is a leading provider of cloud-based archiving solutions for compliance and e-discovery.

NorthStar Realty Securities is the dealer manager for NorthStar’s public non-traded REIT offerings including NorthStar Real Estate Income II, Inc. and NorthStar Healthcare Income, Inc.

Salesforce1 Chatter will help improve communication across the geographically spread out sales team and help wholesalers organize information and learn of events in real time.

“We now share information about wins, challenges, events and opportunities,” stated Trey Killingsworth, vice president of strategic accounts at NorthStar. He continued, “Being a geographically scattered collection of individuals, Chatter helps our wholesalers operate as more of a collective, and it makes life easier for the sales team.”

The system will also help NorthStar’s compliance department to conform to FINRA’s electronic communication retention and supervision standards.

“We were confident the Smarsh solution would make our post-Chatter lives easier,” said Kristen Whealon, chief compliance officer at NorthStar Realty Securities. “Smarsh allows us to apply our existing supervision policies to any type of content.”

“Companies like NorthStar demonstrate that the collaborative power of Chatter improves and expedites the ability to share important knowledge internally and be more responsive to customers,” added Stephen Marsh, CEO of Smarsh. “We are excited to provide NorthStar Realty Securities with a solution to efficiently archive and enforce compliance policy for Salesforce1 Chatter.”