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LPL Recruits Former Lincoln Financial Firm with $200 Million in Client Assets

LPL Financial LLC, the nation’s largest independent broker-dealer, has added Richmond, Virginia-based Moore Financial Services to its broker-dealer and corporate registered investment advisor platforms.

LPL Financial LLC, the nation’s largest independent broker-dealer, has added Richmond, Virginia-based Moore Financial Services to its broker-dealer and corporate registered investment advisor platforms. Moore Financial was previously affiliated with Lincoln Financial Securities and has approximately $200 million of client brokerage and advisory assets as of July 31, 2018.

Moore Financial was founded by Raymond Moore in 1985. The team is comprised of four advisors—Moore, his son Christopher Moore, Joseph Tuck, and Ashwin Sharma—and four support staff members. The practice offers holistic financial advice with an emphasis on wealth management, tax planning and retirement planning. Among their clients are philanthropic groups, including churches, foundations and endowment funds.

“We like to give back to our community by helping these clients make good decisions and manage money successfully. It’s very rewarding,” said CEO Raymond Moore. “The firm built its client base primarily through referrals. Interestingly, I can look at almost every name in our book of business and eventually track that person back to one of about five or six people.”

LPL Financial provides service to approximately $659 billion in brokerage and advisory assets as of June 2018. The company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 16,000 financial advisors and 700 financial institutions.

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