LPL Financial Slashes Prices, Account Minimums Ahead of the DOL Fiduciary Rule
LPL Financial LLC, the nation’s largest independent broker-dealer, announced changes to its platform to adapt to the impending Department of Labor fiduciary rule.
“While we continue to advocate for a thoughtful resolution to the fiduciary issue—one that preserves investor choice—LPL recognizes that the DOL rule will have implications for financial advisors and investors,” said Dan Arnold, president of LPL. “Since last summer, we have been preparing to ensure our advisors and the firm approach this opportunity from a position of strength.”
“Regardless of the final outcome, we expect demand for advisory services to increase going forward,” continued Arnold. “We also believe that retirement investors will continue to benefit from a brokerage relationship and that the need for a brokerage offering will continue if these relationships can be supported under the DOL rule. The changes announced today position both LPL and our advisors for growth and increased market share, while offering choice and flexibility to serve a range of investors seeking both ongoing and occasional advice.”
Changes the firm plans to implement include:
Price reductions: LPL plans to reduce the pricing of its centrally managed platforms in order to help advisors provide their services more cost-effectively and grow their practices by reaching more investors. In addition to the previously-announced elimination of the LPL research strategist fee and annual IRA maintenance fee in its model wealth portfolios advisory platform earlier this year, the firm plans to further reduce model wealth portfolios pricing in 2017. The change is expected to lower the total cost of accessing quality financial advice for investors in some cases by nearly 30 percent compared to current pricing.
Lower account minimums: LPL plans to lower the account minimums in its optimum market portfolios advisory platform from $15,000 to $10,000 later this year. LPL eliminated the IRA maintenance fee for optimum market portfolios at the start of this year.
Simplified mutual-fund only brokerage IRA offering: In anticipation of the additional operational requirements the firm expects for direct business, LPL is planning to create a simplified mutual fund-only brokerage IRA offering to support the continued use of mutual funds in a brokerage relationship as an option for IRA business. This offering would allow LPL to support mutual funds previously held directly with manufacturers. The new offering is not expected to have an annual IRA maintenance fee.
Enhanced practice management capabilities to manage change: The firm plans to provide specialized practice management support to help advisors manage through changes in their practices, including licensing assistance and business analysis.
Operational enhancements to drive efficiency: The firm is also planning simplified operational processes—such as keeping account numbers unchanged when accounts are transitioned from brokerage to advisory accounts—that will allow investors who want to convert their accounts to do so in a more streamlined way.
“While much uncertainty remains as to what the final DOL rule will look like, LPL is taking a proactive approach by making changes to our platform and capabilities that we believe will help advisors grow their practices and support more investors in need of financial advice,” said Arnold. “We are proud to use our size and scale as a market leader to further strengthen the transparency and value LPL provides to investors and the advisors who serve them.”
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), has served $459 billion in advisory and brokerage assets as of January 31, 2016. The company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and more than 700 banks and credit unions. Advisors associated with LPL also service an estimated 40,000 retirement plans with an estimated $118 billion in retirement plan assets. LPL also supports more than 4,000 financial advisors licensed and affiliated with insurance companies with customized clearing, advisory platforms, and technology solutions.
