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LPL Financial Recruits Fee-Only Advisor with $1.1 Billion in Client Assets

LPL Financial LLC, a retail investment advisory firm and independent broker-dealer, has recruited financial advisor Peter Heilbron to its corporate registered investment advisor platform to support his fee-only business.

LPL Financial LLC, a retail investment advisory firm and independent broker-dealer, has recruited financial advisor Peter Heilbron to its corporate registered investment advisor platform to support his fee-only business. Heilbron serves approximately $1.1 billion of client advisory assets.

Heilbron is the founder and CEO of boutique financial services firm Trace Wealth Advisors based in Sherman Oaks, California and has more than 15 years of portfolio management experience serving private clients and foundations.

Prior to founding Trace Wealth Advisors, He was a senior vice president and senior investment officer in Northern Trust’s Private Client Advisory Group, managing in excess of $1 billion of client assets across a variety of equity, fixed income, and alternative asset strategies.

“We are thrilled to welcome Peter and to be able to serve the needs of more advisors in this emerging market…” said Rich Steinmeier, LPL Financial managing director and divisional president of business development. “We look forward to growing our support to those deciding to pursue a fee-only model, providing one more choice to advisors to be able to deliver independent advice to investors.”

LPL Financial provides service to approximately $684 billion in brokerage and advisory assets as of the first quarter of 2019. The company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 16,000 financial advisors and 700 financial institutions.

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