LPL Financial LLC, the nation’s largest independent broker-dealer, has added father and son financial advisors Matt Meyers Sr. and Matthew Meyers Jr. of Crossroads Financial Services to its broker-dealer and corporate registered investment advisor platforms, leveraging LPL as custodian. The Meyers team serves approximately $300 million in brokerage, advisory and retirement plan assets, and join from Voya Financial Advisors.
With support from two office staff members, the Austin, Texas-based wealth management practice specializes in financial planning for teachers and college educators. The Meyers team has aligned with The Financial Services Network, an existing LPL large enterprise.
“We are very familiar with Texas higher education retirement plans and we love helping teachers plan for their well-deserved retirement. We are passionate about the work we do to help our clients understand complex financial matters so they can make more informed choices about their financial futures,” said Matt Meyers Sr., an industry veteran with more than 35 years of experience as a financial advisor.
The younger Meyers followed in his father’s footsteps by joining the family business in 2012 after gaining experience working for corporations and the federal government.
“When you are dealing with money, whether it’s yours or a client’s, it’s all about trust and who you feel comfortable with. My dad and I have built a lifetime of trust and now have a wonderful relationship that has turned into an ideal business partnership,” said Matthew Meyers Jr., who added that many of the firm’s longtime clients watched him grow up.
LPL Financial provides service to approximately $670 billion in brokerage and advisory assets as of March 31, 2020. The company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to 16,763 financial advisors and 700 financial institutions.