LPL Financial LLC, the nation’s largest independent broker-dealer, has added Equitrust Financial Group Ltd. to its broker-dealer and corporate registered investment advisor (RIA) platforms, leveraging LPL as custodian. The Deerfield, Illinois-based firm serves approximately $800 million in brokerage, advisory and retirement plan assets, and its advisors join from Securities America, part of the Advisor Group network of broker-dealers.
Equitrust was founded in 1989 by financial advisors Steven Hyman and Charles Noparstak, who built the business by holding financial education seminars throughout their community, and now they exclusively rely on referrals.
The team has expanded to include financial advisors Felix Aisen, Joshua Noparstak, and Gail Crowley, along with a seven-member support staff. The team provides wealth management, retirement income planning, employee benefits, life insurance and long-term care strategies to a multi-generational client base of individuals and small business owners.
“Over the years, we have found that a team approach can be an effective way to help clients navigate through the complexity associated with serving the many facets of their financial lives,” said Charles Noparstak. “We conduct our own research and recommend investments most appropriate for each client’s unique situation, free from proprietary products and cross-selling.”
LPL Financial provides service to approximately $762 billion in brokerage and advisory assets as of June 30, 2020. The company provides proprietary technology, clearing services, practice management programs and training, and independent research to 16,973 financial advisors.