IBD Provides Advisors with Risk Assessment Tool
National RIA and independent broker-dealer partnership, United Planners Financial Services (UP), has partnered with Riskalyze to equip all of UP’s advisors with Client Risk Profile technology. Riskalyze is the creator of the Risk Number, which helps advisors determine how much risk a client’s portfolio can handle.
“We are excited to form a strategic partnership with Riskalyze,” commented David Shindel, President of United Planners. “Riskalyze provides a solution to better determine a client’s risk. Both clients and prospects tell our advisors the tool assists them in assessing their true tolerance. This in turn helps advisors provide sound advice and aligns clients with suitable investment choices. We see this venture as a win-win scenario which differentiates our advisors by providing a sound risk profile solution to clients and prospects.”
Riskalyze uses a quantitative approach to capture risk tolerance rather than qualitative and psychological questionnaires, which can be subjective and stereotyped. Riskalyze’s technology will be provided at no additional cost to UP’s advisors.
Founded in 1987, UP serves hybrid advisors and is structured as a limited partnership, giving voting rights and ownership opportunities to a select group of financial advisors.
Riskalyze’s CEO, Aaron Klein, commented, “This effort by United Planners to equip their advisors with the world’s most advanced risk tolerance technology speaks to their commitment to their advisors and to the investors who trust their brand.” He continued, “Advisors want to work with a firm that supports them and helps them grow, and this is one more example of United Planners putting action behind words.”
To learn more about United Planners Financial Services, click here.
