Home News Former Steadfast VP Joins Spotlight Marketing

Former Steadfast VP Joins Spotlight Marketing

Spotlight Marketing Communications, a marketing communications firm, has hired 20-year financial services and real estate marketing communications veteran, Jennifer Franklin, as managing director.

Spotlight Marketing Communications, a marketing communications firm, has hired 20-year financial services and real estate marketing communications veteran, Jennifer Franklin, as managing director.

Immediately prior to joining Spotlight, Franklin served as vice president of marketing for Steadfast Companies’ managing broker-dealer, Stira Capital Markets Group (formerly known as Steadfast Capital Markets Group).

“Jennifer’s comprehensive skillset in both the financial services and commercial real estate sectors dovetails perfectly with the clients that we serve,” said Damon Elder, president of Spotlight Marketing Communications. “We are pleased to have added a veteran marketing leader who consistently delivers strategic thinking and creative content that will aid our clients in achieving their business objectives and raising their corporate profile with key stakeholders.”

During her 10 years with Steadfast, Franklin was one of the senior leaders involved with the sales and marketing initiatives that enabled its broker-dealer to raise more than $1.7 billion, the company said.

She led the team responsible for developing and implementing the branding, public relations and marketing for Steadfast’s privately placed and publicly registered investment products.

Prior to Steadfast, Franklin spent five years as a project manager for a marketing consulting firm providing business-to-business as well as business-to-consumer communication, public affairs and public relations services for commercial real estate companies. She also was engaged in corporate marketing and PR as an assistant marketing director for Donahue Schriber, a $3.5 billion private shopping center real estate investment trust.

Franklin received her bachelor’s degree in communications from the California State University at Fullerton and holds FINRA Series 7, 24, 63 and 99 securities licenses.

Spotlight Marketing Communications is a full-service, marketing communications firm that specializes in creating programs and campaigns for companies in the financial services, commercial real estate, alternative investments, non-traded REIT and private placement industries.

Click here to visit The DI Wire directory sponsor page.

EDITOR’S NOTE: The DI Wire Publishing LLC is a wholly owned affiliate of Spotlight Marketing Communications Inc.