Skip to content

Former Securities America Firm Joins LaSalle St.

LaSalle St., a family of wealth management firms encompassing an independent broker-dealer and two registered investment adviser platforms, announced that Link Financial Advisory has joined its network.

Link Financial Advisory was previously affiliated with Securities America.

Founder and chief executive officer Richard London will participate in LaSalle St.’s recently announced equity ownership program, a financial advisor-owned business model. LaSalle reported the offering of a significant percentage of its equity to affiliated and qualified reps and advisors.

Richard London has more than 17 years’ experience, and along with his Las-Vegas based team provides financial planning, asset management, wealth management and retirement planning to its clients. The firm, which also operates offices in Montana and California, specializes in delivering bespoke service to retirees, pre-retirees and business owners.

All five advisors, including London, and a support team member, will join LaSalle St.

“Richard represents LaSalle St.’s core values. His entrepreneurial, client-focused approach has enabled him to build a strong platform for future expansion,” said Mark Contey, senior vice president and head of business development. “We look forward to supporting him as he takes full advantage of our best-in-class technology and resources that will enable him and his team to take charge of their future, while always delivering for their clients.”

London started Link Financial Advisory in 2014 after working as a wealth advisor for Mutual Omaha Bank and Contango Capital Advisors, the RIA for Zions Bancorp. He is a certified financial planner and carries a behavioral financial advisor designation.

LaSalle St. is comprised of LaSalle St. Securities, an independent broker-dealer; LaSalle St. Investment Advisors, a SEC-registered investment adviser; and LaSalle St. Insurance Services, a provider of annuity and insurance products. Founded in 1974 and based in Chicago, Illinois, LaSalle St. supports more than 300 financial advisors, has more than $10 billion in total client assets and is registered in all 50 states. The LaSalle St. companies offer a range of services, including brokerage, advisory, investment and insurance.

Click here to visit The DI Wire directory page.