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Ex-Lincoln Financial Team With $860 Million in Assets Joins LPL

The advisers at Strategic Wealth Partners have joined LPL Financial’s broker-dealer, registered investment adviser, and custodial platforms. The team joins LPL from Lincoln Financial and reported serving approximately $860 million in advisory, brokerage, and retirement plan assets.

With 25 years of financial planning experience, Strategic Wealth Partners owner Ryan Rayburn, CFP, occupied various leadership, recruitment, and mentorship roles throughout his career before stepping back to work more closely with individuals and multigenerational families. He is joined by fellow adviser R.E. “Mike” Woodard III, CFP, and a six-member office staff.

Based in Dallas, with an additional registered office in Minden, La., the Strategic Wealth Partners team offers personalized, in-depth financial planning and investment analysis. According to Strategic Wealth Partners, they take a holistic approach to wealth management and act as a quarterback for their clients’ financial needs by working closely with CPAs and attorneys to provide a comprehensive financial picture.

After learning Lincoln would be acquired, Rayburn and team embarked on a due diligence quest that led them to LPL for the next chapter of their business.

“The north star of everything we do has always been for the client, and LPL emerged as the most seamless platform for our clients’ future financial needs,” Rayburn said. “I wanted to align with an organization that makes large investments in tools and technology and has a strong track record of supporting advisers. LPL’s comprehensive suite of tools and resources were pivotal in our decision-making and will enable us to deliver differentiated services experiences that our clients expect.”

Rayburn is eager to expand his team by welcoming new advisers, particularly those of a younger generation, and guiding them to become integral members of the practice. He believes LPL’s scope and size creates a strong value proposition in his recruitment efforts.

Outside of work, the Strategic Wealth Partners team is passionate about giving back to local Dallas charities and strengthening the community by regularly supporting HopeKids and Jonathan’s Place.

“We welcome Ryan, Mike and their team to the LPL community and are proud they recognized us as the ideal partner for the future of their business. Advisers need robust resources to help differentiate the client experience and nurture a thriving business, and we believe our innovative capabilities are a key enabler for both. We look forward to supporting Strategic Wealth Partners for years to come as they evolve their business and help clients work toward financial security,” said Scott Posner, LPL executive vice president of business development.

LPL Financial Holdings Inc. serves nearly 23,000 financial advisers, including advisers at approximately 1,100 enterprises and 570 registered investment adviser firms nationwide. Headquartered in San Diego, its total advisory and brokerage assets totaled more than $1.35 trillion as of Dec. 31, 2023.

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