Creative Planning Inc., one of the nation’s largest registered investment advisers, has purchased TrueWealth, an Atlanta-based RIA with approximately $1.6 billion in assets under management that provides comprehensive financial planning and investment management for clients.
“This is our largest and most significant acquisition to date,” said Peter Mallouk, chief executive officer of Creative Planning. “TrueWealth has a substantive, positive impact on our talent pool, with a large team of experienced, credentialed advisors…We met with several firms in Atlanta, and TrueWealth is the clear choice to help us expand our presence. We share a similar planning led approach, investment strategy and relentless commitment to the client.”
Mallouk added that Creative Planning already oversees approximately $1 billion in assets in Atlanta.
Creative Planning, Inc. is an independent wealth management firm that provides a financial planning, retirement planning, estate planning, trust services, tax advice and family office services for individuals as well as 401(k) and institutional money management. Creative Planning manages more than $50 billion in assets across all 50 states.