Cetera Partners With $6 Billion AUM Philly-Based Credit Union
Financial adviser Cetera Financial Group announced that Citadel Credit Union entered into a networking agreement with Cetera Financial Institutions to support and grow its investment services program. Serving more than 260,000 members, Citadel Credit Union is one of the largest locally owned financial institutions in the Greater Philadelphia area. Citadel Credit Union was previously affiliated with CUSO Financial Services and had $6 billion in total assets as of June 30, 2024.
“This partnership marks an exciting milestone for Citadel as we take our program to the next level with expanded solutions and services and enhanced technology to better serve our members,” said Sheri Perkins, senior vice president and head of wealth management and retirement at Citadel. “We spent considerable time researching and evaluating broker-dealers to ensure we partnered with the best.”
“At Cetera, we pride ourselves on being the premier partner for financial institutions looking to elevate their wealth management offerings,” said LeAnn Rummel, president and chief executive officer of Cetera Investment Services. “Our extensive experience in supporting credit unions uniquely positions us to deliver tailored solutions that empower advisers and members alike. We are excited to collaborate with Citadel as they build upon their strong foundation and bring enhanced financial opportunities to their community.”
Home to approximately 12,000 financial professionals and their teams, Cetera oversees more than $545 billion in assets under administration and $235 billion in assets under management, as of Sept. 30, 2024.
“Our wealth management platform is a key pillar in our future growth plans and our advisors are a critical part of Citadel’s success. By delivering high-value products, innovative tools and expert guidance, we care for and empower all those we serve to achieve financial strength. With Cetera’s robust platform and resources, [Citadel] will be equipped to deliver even greater value to our members,” added Bill Brown, president and CEO of Citadel.
Earlier this month, Wisconsin-based, $465 million First Citizens State Bank entered into a network agreement with Cetera Financial Institutions to support and grow its investment program called First Citizens Investment Services. In November, Cetera added Florida-based Eglin Wealth Management with its $2.8 billion in assets.
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