Cetera Financial Group, a network of independent financial advisor firms, has named John Pierce as head of business development to drive its financial professional recruiting strategy.
Pierce has nearly 30 years of experience in financial service industry and most recently served as head of recruiting at Stifel Financial Corp. Prior to Stifel, he was the lead national recruiter at Ameriprise Financial for the employee channel, and started his brokerage career at Merrill Lynch, according to his LinkedIn profile.
“At Cetera, relationships matter. Our goal is not only to grow assets, but to seed long-term value for our network of financial professionals and their clients through the delivery of independent advice. That really resonates and motivates recruits because so many financial professionals are seeking a stronger team dynamic,” said Tim Stinson, head of wealth management and recruiting. “John shares in this belief and brings a fresh perspective to financial professional acquisition strategies through proven sales methodologies and a history of championing innovation in the marketplace.”
Pierce received his Doctor of Education degree from the University of Pennsylvania, holds an MBA from the University of London, and a BBA from the University of Cincinnati Carl H. Lindner College of Business.
Cetera’s independent retail firms include Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists, and First Allied Securities.