Cetera Financial Recruits $2.5 Billion RIA

Cetera Financial Group, one of the nation’s largest networks of independently managed broker-dealers, announced that The Patriot Financial Group, an independent, registered investment advisor managing more than $2.5 billion for clients, has affiliated with the Cetera Financial Specialists community.

The firm joins Cetera from Securities America with more than 70 advisors across five northeastern states as well as Nebraska and Florida.

“We are pleased to welcome the Patriot family to Cetera as a valued partner who shares our client-first mindset and growth aspirations,” said John Pierce, head of business development at Cetera. “As we continue to evolve our strategies to help advisors and firms meet their goals, this partnership is focused on growth and designed to help both firms thrive for the long-term.”

The affiliation with TPFG rounds out a record year of recruiting and business development for Cetera. The company posted record quarters in the second quarter and third quarter of 2022 and as The DI Wire reported, most recently attracted $6.3 billion in assets through recruiting efforts in the third quarter of 2022.

Cetera Financial Group serves independent financial professionals, tax professionals, banks and credit unions in providing financial planning and wealth management services. Cetera oversees approximately $322 billion in assets under administration and $115 billion in assets under management, as of Dec. 31, 2021.

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