Capital Square, a sponsor of tax-advantaged real estate investments, has promoted Sydney Hockaday to vice president of marketing.
Hockaday joined Capital Square in January 2018 as the firm’s marketing coordinator and was promoted three times: first to marketing manager in 2019, then assistant vice president of marketing in 2021, and finally with her latest elevation to vice president.
“Sydney has done a superb job of building Capital Square’s marketing department,” said Louis Rogers, founder and chief executive officer. “Starting with a very small group four years ago, she has built a formidable marketing department that rivals much larger firms. We appreciate her hard work and dedication to the firm.”
Her responsibilities include supervising all social media accounts, coordinating company events and overseeing new designs in marketing, advertising, photography and videography materials. She has arranged the marketing of more than 80 of Capital Square’s investment offerings, comprised of 98 individual commercial real estate properties. In total, she has overseen the marketing for more than $4 billion in transaction volume and led Capital Square’s corporate rebrand in 2019.
Prior to working with Capital Square, Hockaday oversaw event planning for a regional restaurant company, where she oversaw and executed in-house events, designed marketing graphics and managed social media platforms. She previously served as communications manager with the Blacksburg Museum and Cultural Foundation.
Hockaday holds a bachelor’s degree in public relations from Virginia Tech.
In other company news, Capital Square recently purchased a 340-unit multifamily property in Houston for its latest Delaware statutory trust offering.
Capital Square is a national real estate firm specializing in tax-advantaged real estate investments, including Delaware statutory trusts for Section 1031 exchanges, qualified opportunity zone funds for tax deferral and exclusion, and a real estate investment trust.
In recent years the company has become a developer of multifamily properties in the southeastern U.S., with eight current projects totaling approximately 2,000 apartment units with a total development cost in excess of $600 million.
Since 2012, Capital Square has completed more than $5.6 billion in transaction volume. The firm’s related entities provide due diligence, acquisition, loan sourcing, property/asset management, and disposition, for high-net-worth investors, private equity firms, family offices and institutional investors.