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ALS Ice Bucket Challenge Makes Its Way Into Direct Investment Industry Leadership

William “Bill” Passo, Founder and CEO of Passco Companies LLC (Passco), a market leader in the acquisition, development, and management of multi-family and commercial properties across the United States, recently showed his support for ALS research by allowing himself to be doused in ice water as part of the ALS Ice Bucket Challenge.

The ALS Ice Bucket Challenge is intended to promote awareness of amyotrophic lateral sclerosis (ALS) and to raise money for research. The rules dictate that those nominated must donate $100 to ALS research or donate $10 and have a bucket of ice water poured over their heads.

With the frigid act caught on camera, Bill explains why the ALS Ice Bucket Challenge is special to him. His support of ALS research began years ago through his friend, Augie Nieto who began an ALS foundation called Augie’s Quest, after being diagnosed with the illness. Bill also announced on camera, his intention to donate the full $100 amount to research.

President of Passco Companies, Larry Sullivan did the honors of heaving the five-gallon bucket of ice water over the waiting Bill Passo’s head.

To watch Bill’s ALS Ice Bucket Challenge, click here.

Bill’s participation in the challenge reflects Passco Companies’ dedication to charitable giving.

The company donates time and contributions to support organizations such as Orangewood Children’s Foundation (a foundation that supports the victims of abuse, neglect, and abandonment), Apartments4Heroes (a non-profit that provides low-cost, fully furnished, and equipped apartments to wounded veterans), KidWorks (an organization that helps at-risk children, families, and communities thrive through educational support, leadership-development initiatives, and health and fitness programs), the American Red Cross, and many local fire departments.

Passco also supports causes that are important to its employees, each year donating time and funds to three charities selected by employees.

In accordance with the challenge’s rules, Bill nominates others to participate in the challenge after his deluge. His nominees include industry bigwigs, Darryl Steinhause, Mark Kosanke, and Ron King.

Passco Companies has acquired, managed, and/or developed over $3 billion in property since it was founded in 1998. It is currently involved with 70 properties in 20 states, and is growing its investment portfolio in primary and secondary markets throughout the country.

To learn more about the Passco Companies, click here.