Advisor Group Appoints Industry Veteran to Lead New Advisor Engagement Team
Advisor Group, a network of independent wealth management firms, has appointed Erinn Ford to the newly created position of executive vice president of advisor engagement.
Advisor Group, a network of independent wealth management firms, has appointed Erinn Ford to the newly created position of executive vice president of advisor engagement.
Ford, a 30-year veteran of the wealth management industry, is the former chief executive officer of Advisor Group subsidiary firm KMS Financial and the former president of Cetera Advisors.
“Financial professionals need a loyal partner in their corner to enable them to deliver the best experience to their clients and effectively compete in their markets,” said Greg Cornick, Advisor Group’s president of advice and wealth management. “In this role, Erinn will be the champion for our financial professionals at our executive level, serving as an advocate for their interests on the entire range of issues that impact them and their businesses.”
Ford will build out a team of professionals in the coming weeks and months.
According to Advisor Group, Ford will focus on:
- Developing and executing a metrics-driven approach to building a consistently positive experience for financial professionals across the network, while also inspiring a greater sense of connection in being part of the Advisor Group family
- Spearheading the creation of a feedback mechanism between Advisor Group’s roughly 11,000 affiliated financial professionals and its executive leadership
- Guiding financial professionals in identifying, adopting and integrating Advisor Group’s resources and tools within their businesses
- Shaping the development of new enterprise-level solutions that help financial professionals grow their businesses, drive efficiencies and better serve clients
- Aligning the development of new solutions with each specific business model segment served by Advisor Group, from ensemble practices and hybrid RIAs to Super-OSJ groups, and beyond
Advisor Group serves approximately 11,100 financial professionals and oversees more than $450 billion in client assets. The network is comprised of FSC Securities Corporation, Royal Alliance Associates, SagePoint Financial, Triad Advisors, Securities America, and Woodbury Financial Services.
