RFG Advisory, a hybrid registered investment advisor, has selected Private Client Services as its new broker-dealer. According to their leadership team, the company’s goal of “consistently meeting and exceeding the needs of their advisors was an impetus for the broker-dealer change.”
RFG, which was previously affiliated with LPL Financial, has 38 independent advisors that oversee $817 million in brokerage assets and $915 million in advisory assets.
“Over the past 18 months, we’ve re-defined our pricing model, introduced a state of the art technology platform, and developed an institutional investment team to assist our advisors with the most pressing needs in their practices,” says Bobby White, chairman, founder and CEO of RFG Advisory.
He added, “The selection of PCS was the next logical step in that progression and will allow us to streamline our process for client and operational support. There was no better time to position ourselves with a partner who truly aligns with our objectives, values, and needs when it comes to leveraging technology and simplifying processes.”
RFG’s services include comprehensive wealth management, financial plan consulting and personalized 1-1 financial life management for families, individuals, executives and entrepreneurs.
Private Client Services was founded in 2001 and has more than 90 branches across the U.S. Pershing LLC serves as the firm’s clearing and custody partner.